About Us

Rugged workwear hero

ABOUT US

We’re a Canadian-based, Indigenous-owned company out of La Ronge, Saskatchewan. Our mission is to create rugged, work-ready gear that carries the same strength as the people who wear it. TrueNorthCore is more than clothing—it’s a movement, a community, and a tribute to the workers who keep the world moving.

Get 15% Off On Your First Order
Limited Drop Only 4 Left. Next Drop Ends In: 02 Days : 14 Hours : 32 Minutes.
Get 15% Off On Your First Order
Limited Drop Only 4 Left. Next Drop Ends In: 02 Days : 14 Hours : 32 Minutes.

Our Story

Pride in the trades,
Woven into every stitch

TrueNorthCore was built out of the field, from long shifts underground and long nights thinking about more than just the next day’s work. This brand isn’t fashion for the sake of fashion—it’s a badge of hard work, family, and blue-collar pride. Every design comes from real stories, the kind of grit and determination you only understand after years in the trades. We’re not here to blend in—we’re here to stand for something.

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Limited stock. Built to last.
Durability delivered to your doorstep.
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TESTIMONIALS

— Megan R.,

““I’m on the rigs in -25°C, and the ColdFront Hoodie is the only thing that keeps me warm without slowing me down. Most hoodies quit after a season — this one’s still going strong.””

— — Megan R.,

Tradesperson, ON

— Jason P., Concrete Finisher, Ontario

““This jacket has been through six months of concrete pours and still looks brand new. The cuffs don’t fray, the zipper hasn’t failed once — it’s rare to find gear that actually keeps up with the work.””

— — Jason P., Concrete Finisher, Ontario

Tradesperson, ON

– Sarah R.

““I’ve been laying brick for 20 years, and this hoodie has seen every kind of weather with me. Still looks and feels solid.””

— – Sarah R.

Tradesperson, ON

– Michael D.

““From sunrise installs to late-night repairs, my TrueNorthCore gear keeps me comfortable and ready for the next job.The stitching is built like the framing I do””

— – Michael D.

Tradesperson, ON

— Raul M

““The GripLock Gloves are the real deal. I burn through pairs every few weeks, but these have survived welding sparks, sharp steel edges, and rain on site. Best gloves I’ve had in 15 years.””

— — Raul M

Tradesperson, ON

Work gear flatlay
Cable-knit sweater
Denim jacket

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“From One to a Hundred

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Whether you're grabbing gear for yourself or outfitting the whole crew, we've got rugged workwear built for every job. Sign up to get early access to new drops, exclusive offers, and wholesale pricing for bulk orders.

Model group
Model portrait
Jacket close-up
Seated model